Every company is looking for that unique angle to help them stay those few steps ahead of their competitors when it comes to online marketing. With the introduction of the internet, companies have had to come up with marketing strategies that push them to the forefront of their industry in a very competitive setting. Companies are not just competing against their local area anymore, they are catering on a global scale, which means putting their best foot forward and focusing on SEO to help them achieve success now and moving forward.

There are SEO trends that you may want to ensure your company or your SEO specialist is focusing on to ensure you are seen in a good light, Google notices your company and you move your way up the ranking onto that first page, where you want to be to drive traffic to your site, increase your customer base and achieve online success.

The first thing you are going to want to focus on in order to make sure you stay those few steps ahead of your competitors is social media. Social media is growing in demand daily with more than seventy percent of marketers relying on these platforms to boost brand visibility, increase awareness and improve audience base. If you want to ensure that you have a competitive edge over your competitors, then social media is an absolute must. Take advantage of all to ensure you continue to climb the search engine results later day by day.

The new choice for the younger generation is video blogs instead of reading blogs or press releases. Video blogs can provide the same valuable insight as a written blog, also targeting keywords, but in video form it offers convenience, especially for those using mobile devices and on the go. If they want to see the product and learn more about it, they are more likely to watch a video than read about it.

Mobile optimization is an absolute must as more and more people rely on mobile devices when searching for products and services. In fact, many people will search while they are out and about. If they see a product in store, they may search online to identify where else they can buy from, find out more data and even compare prices. You need to ensure that your site is mobile friendly as part of your SEO campaign. The new Google algorithm introduced recently penalizes companies that have not accommodated mobile searches and provide their customers with a mobile friendly website moving forward.

With voice commands becoming more popular on mobile devices, you will find that more people are using their voice commands when searching for products and services, which means that you will need to put your keyword phrases together using how you speak rather than how you type online. Ensure you cater to this audience as voice commands are going to continue to grow moving forward. Speak to your SEO company to make sure that they will take this into consideration when it comes to analyzing keywords now and moving forward.

Content must be the highest quality at all times. Google focuses extensively on the search experience you provide to their customers, which means you want to provide interesting and informative content which is well written to provide them with the best experience and also ensure that they find what they are looking for

when using the search engine to search for products or services.

The final SEO trend you are going to want to focus on is local, catering to your local audience as well as your international audience at all times.